{"id":9469,"date":"2020-04-07T06:22:21","date_gmt":"2020-04-07T06:22:21","guid":{"rendered":"https:\/\/eu.syspro.com\/blog\/the-true-value-of-erp-channel-partners-in-the-age-of-digitalization\/"},"modified":"2021-03-04T14:50:55","modified_gmt":"2021-03-04T14:50:55","slug":"the-true-value-of-erp-channel-partners-in-the-age-of-digitalization","status":"publish","type":"post","link":"https:\/\/eu.syspro.com\/blog\/digital-business-and-erp\/the-true-value-of-erp-channel-partners-in-the-age-of-digitalization\/","title":{"rendered":"The True Value of ERP Channel Partners in the Age of Digitalization"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

The age of digitalization has changed the world as we know it.<\/strong>\u00a0Over the last few weeks, we have seen the rise of the remote workforce like never before.\u00a0In some cases, businesses\u00a0have even started looking beyond borders to\u00a0locate the necessary talent,\u00a0resulting in multi-cultural teams, interconnected by the advances in digital technology.<\/p>\n

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With the rise of this global\u00a0talent pool,\u00a0organizations\u00a0have increasingly turned to\u00a0industry experts to offer a more hands-on approach to ERP implementation in the age of\u00a0digitalization.<\/a><\/strong> Channel partners are helping\u00a0businesses\u00a0to pin down strategic objectives and identify the bottlenecks, which can be resolved through correct ERP deployments. In fact,\u00a0Insights from Forrester Research, Inc.<\/a><\/strong>\u00a0reveal that vendors are increasing their use of channels, partnerships and alliances as a primary vehicle to reach and service customers.\u00a0Due\u00a0to their extensive training and experience, partners\u00a0can\u00a0offer more\u00a0customized\u00a0solutions to customers, because this age of ERP is not a one-size-fits-all approach.<\/p>\n

The True Value of Partnership<\/strong><\/h2>\n

For businesses, leveraging\u00a0a global partner network<\/a> <\/strong>comes with\u00a0several\u00a0benefits. Firstly, it\u00a0enables businesses\u00a0to better service existing customers\u00a0by improving overall customer experience. Businesses can also leverage a partner network\u00a0to\u00a0foster long-term relationships with\u00a0clients and\u00a0provide knowledge and insights from their client interactions that can lead to further product innovations and improved market share, without which the vendor could not scale and grow to enable effective servicing of customers and build value within the ecosystem.<\/p>\n

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5 Key Considerations Before Taking the Partnership Path<\/strong><\/h2>\n

1 – Robust Partner Program<\/strong><\/h2>\n

If you are considering becoming part of a partner network,\u00a0ensure\u00a0that the vendor you choose has a solid partner program in place\u00a0with an evolving mindset that aligns\u00a0their vision with yours. It\u2019s about more than just the\u00a0bottom line. Making the\u00a0incorrect\u00a0choice can have repercussions for your business\u00a0as the values and quality of service is reflected within the behaviors of the vendor and its partners which could result in failed relationships and bad business practices.<\/p>\n

2 – A Future-Fit Product<\/strong><\/h2>\n

If the vendor\u2019s product isn\u2019t future fit, and\u00a0not\u00a0focused on innovation, you could lose\u00a0opportunities\u00a0in\u00a0favor\u00a0of\u00a0competition that\u00a0has\u00a0built\u00a0their digital future with\u00a0the customer\u00a0operations\u00a0in mind.<\/p>\n

3 – Technical Support, Education and Training\u00a0<\/strong><\/h2>\n

Look for a partner program that will provide continued technical support,<\/strong><\/a> education and training;<\/strong><\/a> providing you with invaluable knowledge to effectively market your businesses, and help you improve your sales opportunities. This will make it easier for your business to win and retain more loyal customers, so as you upscale your own business, the vendor continues to grow theirs.<\/p>\n

4 – Competitive Margins<\/strong><\/h2>\n

Ensure that you are seen as a business partner rather than a means to an end and that the offering provides competitive margins and the ability to build wealth through product sales, implementations, value-added services and recurring revenue streams.<\/p>\n

5 – Long-Term Relationships\u00a0<\/strong><\/h2>\n

Most companies will offer an industry-standard partner program, with the same industry-standard benefits. The key is to identify an organization that wants to build a long-term relationship with you and not just a series of once-off engagements. Improved and empowered partnerships lead to improved customer service, relationships and overall experiences, so ensure that whoever you partner with is as serious about providing an enabling customer-first experience.<\/p>\n

Customers\u00a0want to work with experienced, successful companies with quality reputations. They need an ERP that\u00a0gives them\u00a0powerful features\u00a0as well as\u00a0the\u00a0simplicity of use, scalability, visibility\u00a0of information\u00a0and powerful analytical\u00a0reporting capabilities\u00a0to make their business a success. By\u00a0partnering with\u00a0the right brand,\u00a0you become\u00a0part of their strong, vibrant channel\u00a0that allows\u00a0you\u00a0to\u00a0boost your business and bring\u00a0success to\u00a0your current and future\u00a0customers.<\/p>\n

Get the Value and PartnerUP Today with SYSPRO<\/strong><\/h3>\n

\"Partner<\/a><\/span>