No two businesses are the same – which means that no two ERP solutions should be either. But what is “mass customization” and how does it affect an ERP?
Mass customization is the process of mass-producing and delivering sufficiently generic goods and services which can be configured to satisfy a specific customer’s need. In other words, mass customization is a manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with production of the baseline product.
