The Blurred Line Between Manufacturers and Tech Companies

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Is Tesla a car manufacturer, an energy company or a technology firm? Elon Musk envisioned Tesla Motors as a technology company and independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. Tesla Motors shortened its name to Tesla in February 2017 to take the focus away from cars. Today its extraordinary ambitious founder has a clear purpose; to accelerate the world’s transition to sustainable energy with electric cars, solar panels, and integrated renewable energy solutions.

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